Cadent pharma advertising trends report

Build pharma connections across diverse audiences

While most brands focus on broad demographics, sophisticated companies are leveraging the distinct values and preferences of diverse American communities to drive engagement. Cadent, in partnership with The Harris Poll, surveyed over 4,000 Americans to uncover how different communities discover medications, which ad features spark action, and what personalization tactics feel helpful vs invasive, shedding light on the cultural nuances that help pharma and healthcare marketers drive success.

Download the Cadent pharma advertising trends report to discover:

  • Discovery patterns for prescription and OTC medications by community
  • Device preferences across the patient journey for each cultural segment
  • Ad features that drive engagement and convert diverse audiences
  • Personalization and educational strategies that build trust

Stop guessing at what works. Start building campaigns that separate winning pharma brands from everyone else.

Download your copy!